#NOID PROOF DOMINOS LICENSE#

Unlike California Raisins, Yo! Noid was not an entirely original game, but rather a graphically-modified version of a Family Computer title called Masked Ninja Hanamaru. Meanwhile, Capcom had been developing Sun-Maid’s California Raisins and Domino’s Yo! Noid video games simultaneously.

Cool Spot, the sunglasses-wearing, red spot from the 7 Up logo, would beat out the competition by becoming the first corporate mascot to appear in his own Nintendo game that summer. Other food and drink companies were looking to cash in on similar marketing crazes at the time, as well. “We have found that children ages 6 to 12 are the Noid’s biggest fans.”ĭomino’s reported that an astounding 10 million merchandising Noid products had been sold by that point, everything from bendable toys to Halloween masks. “This is a great opportunity for us to focus on the audience that loves the Noid best,” Mike Raymond, divisional vice president of marketing for Domino’s, told Advertising Age. No longer obsessed with being a pest and wreaking mayhem, the now playful Noid raced children to piping hot Domino’s food. The next year, in February 1990, the Noid underwent an attitude makeover for Group 243’s “Yo! Domino’s” marketing campaign. Proofs-of-purchase from Domino’s pizza boxes could be redeemed for special discounts when ordering from the 800 number. These catalogs listed over 50 special interest VHS tapes, from Kathy Smith workouts to self-help videos, and various Nintendo games. Emmy, Emmy, a Los Angeles marketing company, made a deal with Domino’s to have its catalog come with every pizza delivery.

#NOID PROOF DOMINOS LICENSE#

Later that year, in November, Advertising Age announced that Capcom had signed an agreement with Domino’s to license the Noid character for an upcoming Nintendo video game.ĭomino’s had also begun looking into new revenue streams, like video catalogs. Reaching out to those younger fans, Domino’s released Avoid the Noid in 1989, a computer game in which you control a Domino’s delivery man on a mission to protect his pizzas from the invading Noids. The quirky mascot quickly became a hit, especially among kids. Needless to say, newspapers had a field day with headlines, with many coming off as rather insensitive to the situation.The Noid’s sole purpose in life was to ruin delivered pizzas by making them ice cold or squashing them with his Pizza Crusher.Ĭonsumers were urged to “Avoid the Noid” by ordering from Domino’s, which at the time guaranteed fast delivery in 30 minutes or less.ĭomino’s poured $5 million into the initial ad campaign, its biggest ever, running television spots during all of the hit prime-time shows at the time: Monday Night Football, MacGyver, and ALF. He adamantly thought that the owner of Domino's Pizza was telling people to stay clear of him. Said one of the officers, Noid was 'having an ongoing feud in his mind with Monaghan about the 'Noid' commercials' and thought the ads were specifically made to mock him. According to police officers on the scene, Noid had become convinced that the pizza chain's marketing campaign had been aimed directly at him. It soon became clear Noid was motivated by more than just tangible things. While most of his initial demands were pretty standard - ten thousand dollars and a getaway car, he also wanted a copy of the book The Widow's Son (a novel about Freemasons).

Noid was apprehended and charged with kidnapping, aggravated assault and theft by extortion. Luckily, no one was hurt during the ordeal. He took two employees hostage for more than five hours, who were able to escape when Noid ordered and ate a pizza.

It was a typical Monday lunch hour when 22 year old Kenneth Lamar Noid walked into the Domino's Pizza in Chamblee, Georgia clutching a.

Noid proof dominos